B2B Sales - NAICS Association

Cold Emailing CEOs: The Survival Guide in 7 Key Points

June 26, 2017May 17, 2017 by Jillian Baker

A book titled "Cold Emailing CEOs: The Survival Guide" with a cartoon character holding a guidebook.

Cold Emailing CEOs: The Survival Guide in Seven Key Points A well-written E-mail to the right person can lead to fantastic opportunities. This is why the right people get a lot of E-mails. Everyone wants a slice of their success, their time and their money, and getting seen above the shouting crowd of beggars … Read more

7 Steps For Building Trust with B2B Prospects – A Checklist

January 26, 2019March 10, 2017 by Jillian Baker

Orange puzzle piece with the word "Trust" printed on it, surrounded by interlocking white puzzle pieces.

Seven Steps For Building Trust with Prospects: A Checklist A prospect who trusts you becomes a client who trusts you. They will work with you through challenges and will not hesitate to be a referral source in the future. Trust is not just the main ingredient in the sale, but it’s also the main ingredient … Read more