Business Consulting - Perhaps the most common use case for market analysis report (also known as market research reports), business consultants will use business demographics (firmographics) in order to best guide their clients through a variety of strategies. Whether they're sizing the potential B2B market for a specific service or product, or assessing the overall economic size of a geographic area, etc.

Government Research - Businesses and Government Agencies are often tasked to fact-seek as part of an initiative to assess, formulate, introduce, debate, and/or enforce regulations. These entities often rely on the data available through NAICS.com to find and present this data.

Utility Company Research - Utility companies rely on company size figures and NAICS codes of the businesses in their service region in order to better predict usage rates.

Student or University Research - Students and Universities use market research data in a broad number of applications. From economics students interested in annual revenue and employee numbers, to environmental students gauging the number of pollution-heavy industries in a given region, or gender studies assessing the growth or decline of women-owned businesses. It is not uncommon for Students and Faculty to seek this data using a College stipend to pay for the desired research.

Opening new businesses or locations: Detailed Business reports can help to identify if a given geographical area is over-saturated with particular type of Company.  It can also help identify if a given location has an underserved community.

Identifying Promotional Opportunities: Especially for business-to-business companies or non-profit to business companies, identifying the types of businesses in your region may help you identify your largest potential target market.